Vision & Mission
Long being the pioneer in the electrical home appliances market, we have set our sight on sustaining our proud reputation as one of the most successful enterprise in Asia. At the same time, we vow to expand the business and global branding into the largest population’s country, and also to tap into South-East Asian, Middle East and African markets, thanks to our ability to unlock value through development, effective management and innovation.
We see us acting as the supplier of first choice and quality products to the consumers because of our professionalism and expertise to be active in all aspects of the business whilst offering competitive pricing and reliability.
As a market leader, we take pride in distinguish ourselves to be ahead of our nearest competitor. By setting precedence, we have made a standard that equals excellence.
We always strive for continuous improvement, incorporate innovations and technology in our commitment to create customer value in our wide variety of products and service. By doing so, we commit ourselves to bring ultimate enjoyment for the consumers for a better lifestyle.